The Integration of Artificial Intelligence in Digital Marketing: Strategies, Challenges, and Future Directions
Keywords:
Artificial Intelligence, Digital MarketingAbstract
This paper reviews the methods artificial intelligence (AI) is being used into digital marketing projects follow. Examining the strategies used, the challenges faced, and the future possibilities for artificial intelligence technology—machine learning, natural language processing, and predictive analytics—helps one improve marketing campaigns and raise consumer involvement. This study looks at both current advancements and future results to enable one to understand the surrounds of digital marketing powered by artificial intelligence.
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